Transformative Growth Leader WHO Creates THOUGHT LEADERSHIP in Various Mediums for Client Success
Antoinette Caserta’s entrepreneurial spirit and love of written and visual storytelling are inspired by the strength, hard work, and determination of her immigrant and first-generation family members.
With over 15 years of experience working with start-ups, Fortune 500, and not-for-profit organizations, she has held various roles in consulting sales, strategic partnerships, product management, and marketing roles targeting B2B2C clients. She has extensive experience working with SaaS-based product lines for technology, education, healthcare, and life science organizations.
As the owner and principal consultant of Caserta Creative Consulting, Antoinette works with automotive, pharmaceutical, entertainment, technology, energy/gas, CPG, public sector, design, lifestyle/fashion, and professional services companies.
Types of Projects
Creates award-winning content from corporate training programs, films, and videos
Manages creatives for film, TV, corporate videos, and marcom projects
Serves as a product and market owner; Creates business cases, product briefs/strategy, partner discovery sessions, customer experience/user persona journey mapping, wireframes/prototypes, and product roadmaps
Collaborates with global, cross-functional team members, senior stakeholders, strategic technology, and content partners, and third-party vendors
Produces launch strategy, messaging, positioning, and campaigns to highlight product differentiation and value proposition in the marketplace
Explores corporate identity and oversees branding/rebranding projects
implements martech stacks and performance metrics for campaign management
Supervises automation, digital transformation, and change management programs
Speaks at industry conferences, focus groups, and workshops as a recognized expert
Currently, she is open to new challenges and opportunities freelance or full-time.
