Project Samples
Senior Consultant
Led the transformative launch of the rebranded website and marketing assets. Constructed content narratives, value propositions, and thought leadership. Produced a marketing budget, strategy, and campaign plans for FY2023. Directed the selection process for the recently implemented MarTech stack.
Product Marketing Manager/Health Cloud
Senior Marketing Consultant
Fabricated product marketing assets, thought leadership, and technical PR content to support industry events, campaigns, sales enablement activities, and PR initiatives; Served as a consultant from March - October 2021 until I was hired on as a full time employee for Health Cloud.
Summer’21 Release in a Box
Health Cloud /Slides 92-36
Public Relations Consultant
Composed digital and social media content campaigns to create awareness and promote services, events, and programs for small business clients in the Southern California region of the Small Business Administration.
Product Management, Product Marketing & Strategic Partnerships Manager
Served as a market owner that managed a suite of 140+ products for a healthcare informatics company with $1.5B in annual revenues; Part of the product team when the product offerings were rated as a top performer for Value-Based Care Managed Services in the KLAS Value-Based Care Managed Services 2018 – Performance Report ; Started as a freelance consultant who was later hired as a full time, permanent employee.
Work Samples
Executive Reporting For Employers
Freelance Producer
Specialized in authentic storytelling through crafting design-forward solutions to visual messaging needs; A blend of creative development, project management and producing… Started with concepting, scripting, and creative development with clients and creative teams to selecting talent and vendors to working on set.
Los Angeles County Economic Development Corporation
Senior Marketing Consultant
Generated highly effective content marketing strategies to promote and support membership, economic reports, policy initiatives, and advocacy work, as well as events, fundraising efforts, and public relations campaigns.
Senior Marketing Consultant
GBH Technologies
Directed campaigns that included email, digital, social media, retargeting ads, and microsites for interactive polls, games, and gated and non-gated thought leadership content; Received 3-4% CTR on average from email campaigns, 80 marketing qualified leads and converted 7 prospects into customers within a year; Targeted C-Level Human Resource and Technology executives.