Work Samples

IN PROGRESS
AI-Based Startup
Product Strategy, Design, & Market Development Leader

Work Samples
Website
Demo
Deck

COMING SOON - END Q1 2025

Healthcare Company
Growth Leader

Directing the transition and go-to-market launch of the new corporate identity through the synergistic intersections of marketing, strategic partnerships, business development, legal, and PR/Media activities.

Work Samples
Website
Blog
Social Media - LinkedIn & Meta
Press Release

Senior Consultant

Led the transformative launch of the rebranded website and marketing assets. Constructed content narratives, value propositions, and thought leadership. Produced a marketing budget, strategy, and campaign plans for FY2023/24. Directed the selection process for the recently implemented MarTech stack.

Senior Marketing Consultant
Product Marketing Manager/Health Cloud

Fabricated product marketing assets, thought leadership, and technical PR content to support industry events, campaigns, sales enablement activities, and PR initiatives; Served as a consultant from March - October 2021 until I was hired on as a full time employee for Health Cloud.

Summer’21 Release in a Box
Health Cloud /Slides 92-36



Thought Leadership Samples

Dreamforce Workshops
Solving the Quintuple Aim with Personalized Care
Achieve the quintuple aim of healthcare with personalization: Enhance the
patient experience, lower costs, improve population health, promote
provider wellbeing, and advance health equity


Foster Transformational Change Through Healthcare Automation
Learn how trusted digital connections help organizations adapt, scale, and
speed up innovation to spur increased productivity, reduce costs, and
improve customer experiences

Dreamforce Theater Sessions
Reimagine Care & Revolutionizing Collaboration
Served as project manager, collaborative content curator, and session
speaker for Reimagine Care with Health Cloud and Revolutionizing
Collaboration Across Pharmaceutical Companies
in the Customer
Success Theater Session with Humana and Janssen


HIMSS Theater Session
Medication Management
Acted as a speaker and collaborative content creator for the Medication
Management session with Sumit Sharan, Senior Director/Product
Management for Health Cloud, presented at the Annual Conference
in Orlando, FL



ViVE + CHIME Focus Group
Reimagine Healthcare Delivery: Navigating the Path Forward Abstract
Authored the digital transformation abstract for Salesforce and the
College of Healthcare Information Management Executives (CHIME) to
recruit CIO’s/CTOs to attend a focus group at ViVE in Miami, Florida; Served
as the onsite marketing representative and liaison to CHIME and helped
create the onsite presentation with the senior management team;
Conducted the focus group post-mortem and disseminated the
information to the appropriate internal teams

Senior PR Consultant

Composed digital and social media content campaigns to create awareness and promote services, events, and programs for small business clients in the Southern California region of the Small Business Administration.

Senior Consultant
Product Marketing & Strategic Partnerships Manager

Served as a market owner that managed a suite of 140+ products for a healthcare informatics company with $1.5B in annual revenues; Part of the product team when the product offerings were rated as a top performer for Value-Based Care Managed Services in the KLAS Value-Based Care Managed Services 2018 – Performance Report ; Started as a freelance consultant who was later hired as a full time, permanent employee.

Freelance Producer

Specialized in authentic storytelling through crafting design-forward solutions to visual messaging needs; A blend of creative development, project management and producing… Started with concepting, scripting, and creative development with clients and creative teams to selecting talent and vendors to working on set.

Los Angeles County Economic Development Corporation

Senior Marketing Consultant

Generated highly effective content marketing strategies to promote and support membership, economic reports, policy initiatives, and advocacy work, as well as events, fundraising efforts, and public relations campaigns.

Senior Marketing Consultant

GBH Technologies

Directed campaigns that included email, digital, social media, retargeting ads, and microsites for interactive polls, games, and gated and non-gated thought leadership content; Received 3-4% CTR on average from email campaigns, 80 marketing qualified leads and converted 7 prospects into customers within a year; Targeted C-Level Human Resource and Technology executives.

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